gmc Partners with American Black Film Festival on Screenplay Competition to Promote African-American Faith and Family-Friendly Entertainment

By Jenny Bennett | managing editor,
Posted: Thu, 02/03/2011 - 16:03

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(Atlanta, GA February 3, 2011) - gmc, America’s favorite channel for uplifting music and family entertainment, announced today that it is partnering with the American Black Film Festival (ABFF) on a competition that will promote the development of faith and family-friendly entertainment screenplays. “gmc’s Faith and Family Screenplay Competition” is a component of gmc's “Official Sponsorship” of the 15th annual event, which is the pre-eminent festival promoting cultural diversity within the film and television industry. The 2011 ABFF will be held July 6-9 in Miami.

“gmc’s partnership with ABFF is an ideal way for us to further strengthen awareness of gmc among the African American creative community,” says Wendy McCoy, vice president of marketing at gmc. “There are millions of stories out there that bind and uplift families, and we want to hear them.”

“So many of the faith and family scripts and movies tend to center around the Church,” adds Brad Siegel, vice-chairman of the network. “We welcome those stories, but also want the African American creative community to look for relevant, contemporary, slice-of-life depictions that organically incorporate faith elements while appealing to broad audiences. Our partnership with ABFF is a way to send a signal to the African American creative community, and the creative community in general, that we are the home of multi-cultural themed faith and family original movies and series.”

Entries for gmc’s Faith and Family Screenplay Competition will be solicited by the ABFF through the organization’s web site ( and newsletter. All eligible screenplays received will be sent to gmc for review by a select panel, which will choose three finalists. The three finalists will have portions of their screenplay performed by actors in attendance at the festival and in front of a live audience of festival attendees and industry tastemakers. One Grand Prize winner will receive $5,000.
gmc’s sponsorship of the ABFF also will be highlighted by an exclusive sneak-preview screening at the festival of one of the network’s original movies with a multi-cultural theme.

gmc (, the fastest-growing network in television and the number one digital network in perceived value (source: BETA Research), is America’s favorite channel for uplifting music and family entertainment. Recently, The Parents Television Council™ awarded its Entertainment Seal of Approval™ to gmc for being “an authentic family-friendly cable network.” gmc is the only television network to receive the highly coveted honor in 2010.
gmc can be seen in nearly 48 million homes on various cable systems around the country, on DIRECTV on channel 338 and on Verizon FiOS on channel 224.

Established in 1997, the core mission of the ABFF is to promote cultural diversity within the motion picture industry. Through its film showcases and special contests, it annually introduces the top echelon of emerging artists to the film and television industry. The ABFF is a property of Film Life, Inc., a New York-based event marketing, and production and film distribution company founded in 2000 by Jeff Friday (CEO).

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