Seattle – January 11, 2010 – As today marks Human Trafficking Awareness Day and January is National Slavery and Human Trafficking Prevention Month, BEC Recordings’ The Museum is joining efforts to make strides to help end human trafficking. Starting February 9th, the “Not For Sale Freedom Tour" will kick off featuring labelmate Rapture Ruckus and The Museum.

The Museum has partnered with Not For Sale to provide a night woven together with music and education – a tour with a purpose. The Not For Sale Campaign equips and mobilizes Smart Activists to deploy innovative solutions to re-abolish slavery in their own backyards and across the globe (http://www.notforsalecampaign.org). With 27 million people enslaved across the world today, The Museum is serious about this partnership.

“We're so excited for this tour because it's much more than just a night of enjoying music. We've worked for months to partner with Not For Sale Campaign to make sure this is a night with great purpose,” shares The Museum frontman Ben Richter. “Through video, songs and sharing stories of those who have been rescued from trafficking, it's our hope to awaken the church to a new level of awareness and responsibility to fight trafficking.”

It is through the Not For Sale Freedom tour that The Museum hopes to help people, regardless of their age or life stage, realize everyone has a roll to play to fight trafficking. Part of that is simply being aware of the products purchased, too often the everyday products bought are helping keep people enslaved.  

“We will also encourage young people toward starting student abolitionist groups in their schools or organizations to help build awareness among their peers,” states Richter. “Another way to make a difference will be to give financially. Through "28 to Emancipate" people can choose to give $28 a month to end slavery.”  

The Museum has also written and recently recorded a special song to raise awareness to end slavery and human trafficking. This single “Not For Sale” will be available for a free download beginning on February 1st on National Freedom Day. Fans can go to www.TheMuseumIsNotForSale.com to learn more about human trafficking and get the free download next month.