Focus on the Family Taps gmc for Exclusive Ad Sales Representation and Marketing Across Digital, Print, Mobile, TV & Radio

By Merge PR
Posted: Wed, 08/10/2011 - 09:41

Combined Reach of Over 20 Million Creates Leading Platform for Advertisers to Reach the Faith/Family Consumers

Atlanta, Ga. – August 10, 2011 – gmc, America’s favorite channel for uplifting music and family entertainment, announced today that it has entered into an agreement with Focus on the Family to serve as the group’s exclusive advertising agent. Under the new arrangement, gmc will connect family-friendly advertisers with millions of engaged consumers via Focus on the Family’s print, radio, TV, digital and mobile platforms, including its flagship brands Thriving Family, Plugged In, Citizen and Boundless. Focus on the Family is the world’s leading ministry dedicated to helping families thrive with a wide variety of parenting and marriage resources, including a daily radio show on over 2,000 stations.

"We’re thrilled to be working with Focus on the Family,” said Gabriel Aviles, gmc’s director of digital sales & partnerships. "The collective strength of gmc’s growing online and on-air audience of more than 15 million people per month, combined with Focus on the Family’s highly educated, engaged and dedicated constituency, creates powerful one-stop opportunity for advertisers wanting to reach the enormous faith and family market.”

In conjunction with the new relationship, gmc also announced the hire of veteran advertising executive Gary Miller, formerly with Salem Communications. Miller brings a wealth of knowledge, relationships and an outstanding reputation in faith-friendly sales to the network.
For advertising opportunities, please contact Gabriel Aviles at [email protected] or 615/480-8406.