Focus on the Family Taps gmc for Exclusive Ad Sales Representation and Marketing Across Digital, Print, Mobile, TV & Radio
Combined Reach of Over 20 Million Creates Leading Platform for Advertisers to Reach the Faith/Family Consumers
Atlanta, Ga. – August 10, 2011 – gmc, America’s favorite channel for uplifting music and family entertainment, announced today that it has entered into an agreement with Focus on the Family to serve as the group’s exclusive advertising agent. Under the new arrangement, gmc will connect family-friendly advertisers with millions of engaged consumers via Focus on the Family’s print, radio, TV, digital and mobile platforms, including its flagship brands Thriving Family, Plugged In, Citizen and Boundless. Focus on the Family is the world’s leading ministry dedicated to helping families thrive with a wide variety of parenting and marriage resources, including a daily radio show on over 2,000 stations.
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