GMC and Combine to Create Wor'ds Leading Resource to Reach Faith-Based Consumer

By Jenny Bennett | managing editor,
Posted: Tue, 12/22/2009 - 19:41


ATLANTA (Dec. 22, 2009) -- Gospel Music Channel (GMC), the nation's #1 Christian/Gospel music television network and, which has grown to become the leading online destination for gospel/Christian music fans, today announced a strategic partnership with, the world's largest Christian social network and video sharing platform. The multi-faceted strategic partnership is a highlighted by the combination of advertising sales, marketing and promotional efforts across all platforms that will give marketers unprecedented access to the millions of faith-based consumers. GMC's national advertising sales teams, based in New York, Los Angeles, Chicago, Atlanta and Nashville, will oversee sales efforts for the new partnership, commencing immediately., ( formerly known as GodTube, posts 2009 average usage of 15 million monthly page views, 2.5 million monthly US unique visitors; and 5 million monthly video streams. GMC has been the fastest growing television network for two consecutive years and just passed 45 million homes nationwide. ( has become the #1 web site for Christian/Gospel music fans, delivering more than one million monthly page views.

"The role of a successful faith-based outreach in driving the movie Blind Side to number one at the box office proves that effectively reaching this audience is more important and powerful than ever," commented GMC Vice President of Digital Media Philip Manwaring. "Our new partnership with will give marketers the ability to reach the millions of faith-based consumers across multiple platforms. By combining traditional high impact online display with the reach of the television network, video on demand, online streaming and social media platforms, we can create unique multi-faceted, engaging and innovative marketing solutions within a brand-safe environment. We are thrilled with the new partnership with tangle and look forward to becoming a key ally to marketers in their pursuit of the impactful faith-based consumer."

Trey Bowles, Chief Executive Officer at added, "A partnership between tangle and GMC brings together the best of both online and offline channels. In a world where consumers access content through both online and broadcast mediums, this new partnership offers compelling and relevant content to users in a manner that is preferable at the consumer level. This partnership will also provide advertisers with the only multi-dimensional ad solution to reach the faith-based consumer."

GMC also announced today that faith-based marketing expert and former vice president of marketing & business development for the Gospel Music Association (GMA), Gabriel Aviles, has been tapped to spearhead sales efforts for the combined partnership. Aviles will work in unity with Frontgate Media, which will continue to represent

tangle is a global technology company that creates social networking tools for the faith-based and family friendly marketplace. tangle is a place where all users including Individuals, Groups, Churches, Ministries and Bands, among others, can come to connect and share their faith and lives through videos, photos, blogs, prayers, music and more.

GMC is the fastest-growing network in television and can be seen in 45 million homes on various cable systems around the country, on DIRECTV on channel 338 and on Verizon FiOS on channel 224.

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